Help your child feel close even when you're apart
A screen-free bracelet that helps kids feel close to you during drop-offs, school, and time apart.
The ProblemYou put on a brave face, hug them tight, and walk away while they're still crying. No parent forgets that feeling.
When your child struggles with separation, that's not a behavior problem - it's attachment doing exactly what it should. Their brain is wired to seek connection with you. The pull they feel toward you? It means you've done something right.
The hard part is that life requires separation. School. Work. Custody schedules. And while most kids find their footing over time, the transition is genuinely hard - for them and for you.
What helps isn't eliminating the missing. It's knowing the connection is still there.
That's what Anchor is for.
Simple enough for a child. Powerful enough to calm a nervous system.
For your child
When they miss you, they press the button on their bracelet. No screen, no sound, no distraction. Just one small button that says I'm thinking of you. The moment they press it, their bracelet vibrates back - an immediate reminder that the connection is real. No waiting. No wondering if you got it.
For you
A gentle notification on your app lets you know they were thinking of you. You'll always know when your child needed a moment of connection - and that you were there for it.
Any time
You know your child. When you can hear them struggling downstairs, when they wake in the night, when you sense a hard moment coming - you can drop an anchor from the app and they'll feel it on their wrist instantly. Connection delivered exactly when it matters, without you having to be in the room.
A mom who needed it. A therapist who knew how to build it.
Nice to meet you! I’m Erica - a licensed professional counselor and the mom who built Anchor because my own son needed it and it didn't exist.
Every decision in this product, from the instant vibration to the screen-free design, comes from both sides of that identity. The mom who has sat in the parking lot after drop-off. And the therapist who understands exactly what's happening in a child's nervous system in that moment.
This isn't a tech product that stumbled into parenting. It's a parenting solution built on clinical foundations.
Licensed Professional Counselor · Founder, Anchor Bracelets Co.
Everything you need. Nothing you don't.
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One button. One vibration. Nothing for anxious little hands to tap, swipe, or fixate on. Anchor does one thing and steps out of the way.
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Your child can reach you. You can reach them. Anchor works in both directions because sometimes they need you first — and sometimes you just know before they do.
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School drop-offs. Custody exchanges. Working from home. Anchor fits into the moments that are already hard and makes them a little easier without adding another screen to anyone's day.
You are not alone.
Families are finding us through tear-filled drop-offs, long school days, and the quiet ache of shared custody. Every situation looks a little different, but the feeling is the same. They wanted a way to stay connected without a screen in their child's hand.
500+ families already on the waitlist
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500+ families already on the waitlist 〰️
Your family deserves this.
Let's make sure you're first in line.
Anchor launches on Kickstarter this fall.
Join the waitlist for early bird pricing and first access.
This image was AI-generated to represent our vision for Anchor. Real product photos and CAD imagery will be shared as we get closer to launch.
Know a parent who needs this?
Share our free guide, The I Miss You Plan, a therapist-designed toolkit to help kids navigate separation anxiety. Because every child deserves to feel secure, and every parent deserves to feel less alone in this.