Anchor was built for kids with developmentally normal separation anxiety and for families navigating the everyday distance that life creates. It is for any family who wants to feel a little closer when life keeps them apart.

Anchor is for you if...

Your child

  • Struggles at drop-off but settles once you're gone

  • Misses you during the day but can function without you present

  • Is going through a transition — new school, custody change, new caregiver

  • Wants a private, screen-free way to feel connected

  • Is generally ages 3 and up

Your family

  • Navigating co-parenting or shared custody

  • Has a deployed or frequently traveling parent

  • Working from home and wants to stay connected without disruption

Anchor may not be right if…

  • If your child has been diagnosed with clinical-level separation anxiety disorder, a transitional object can reinforce avoidance. We recommend working with a therapist first.

  • Your child already relies on multiple safety behaviors to get through transitions

  • Separations cause significant functional impairment (meltdowns lasting 30+ minutes, inability to engage in school, frequent teacher intervention)

  • You as the parent are highly anxious about separations. This can unintentionally signal to your child that separation is something to fear.

Not sure where you land?

If you're unsure, shoot us a message on Instagram @anchorbracelets or email us at hello@anchorbraceletsco.com to talk with our founder, a mom and therapist, about whether Anchor is the right fit for you.